It’s time we spilled the beans and told you what D.A.G is all about. One question we get all the time is ‘what does the name mean?’ That’s the easiest part to explain. Name D.A.G was created based on the surnames of ideologist and designer Alexander Doroshenko and master luthier Vadim Gavrilenko. The ‘A’ in the middle is just for the harmony of sounds.
What’s much more important is the difference between Universum Guitars’ conventional models and D.A.G guitars. We still use our own unique design approach and pay incredible amount of attention to the crafting with quality control at every stage of production. The difference, however, lies in the following. When Universum Guitars was created the main goal was to create unique, cool and great sounding guitars using the Golden Ratio principle in their design. The sheer enthusiasm of creators was the moving force at the beginning. Then, people all over the world started noticing our guitars and giving us feedback on them. We went to international trade shows, the first ever convention of guitar related YouTube channels - GuitCon, stores all over the world and musicians ranging from local bands to world class guitar authorities such as Paul Reed Smith, Tommy Emmanuel, Al Di Meola, Doug Aldridge, Steve Fister, Phil X and many others. It all culminated at the Winter NAMM Show in 2018, when we got all the feedback we needed and teamed up with our partners from AMP Shop/Bass Exchange to design the guitars that would suit the needs of recording, performing and touring artists the most. Thus, D.A.G by Universum Guitars brand was born.
D.A.G guitars are designed to be reliable, in addition to their great sounds, amazing playability and captivating looks. Created to become the new classics, D.A.G guitars are bound to make you fall in love with them. There will be no question whether to start playing D.A.G or not, the only question you’ll have is ‘how soon can I start playing?’
In short, Universum Guitars is the company that could. We showed the world that there’s still a tone of creativity and innovation to add to the guitar. We made a solid body acoustic, added a unikey universal adjustment tool to all our guitars, found our own unique guitar sound and impressed a whole lot of people in the guitar community. Now it’s time we made the best guitars for musicians’ needs and preferences. D.A.G by Universum Guitars is the brand of high-end guitars with vintage modern vibe and loving practicality put into their design.